Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF
by Shelby D. Hunt : Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
ISBN : #0765623633 | Date : 2010-01-15
Description :
PDF-05150 | One of the true classics in Marketing is now thoroughly revised and updated. “Marketing Theory” is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline’s multiple stakeholders. He articulates a philosophy of science-based ‘tool kit’ for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt ad… Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory
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[Pub.87OuR] Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF | by Shelby D. Hunt
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by by Shelby D. Hunt
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