Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets PDF

by Sicco van Gelder : Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
ISBN : #074944469X | Date : 2005-11
Description :
PDF-afe1b | “”For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultura… Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets by by Sicco van Gelder
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