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Segmentation in Social Marketing: Process, Methods and Application PDF
: Segmentation in Social Marketing: Process, Methods and Application
ISBN : #9811018332 | Date : 2016-10-21
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PDF-747e4 | This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately l… Segmentation in Social Marketing: Process, Methods and Application
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