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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences PDF
by Lena Christiaans : International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences
ISBN : #365800455X | Date : 2012-11-27
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PDF-97c92 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for … International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences
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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences by by Lena Christiaans
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